Big Picture Philadelphia

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Our Team

David Bromley, Executive Director

David Bromley is the Executive Director and founder of Big Picture Philadelphia. Prior to starting Big Picture Philadelphia, David was a co-founder of MetWest High School, the Big Picture school in Oakland, CA and more recently, served as a Big Picture coach to MetEast High School, located in Camden, New Jersey. Before coming to Big Picture, David co-founded the Association of National Scholastic Excellence and Reform (ANSER) in Santa Monica, CA, a not-for-profit corporation designed to foster a greater awareness of and commitment to public schools. David also worked as a social studies teacher at Jefferson High School in South Central, Los Angeles. He holds a Master's Degree in Education from Pepperdine University in Los Angeles.

JuDonn DeShields, Principal - El Centro de Estudiantes

JuDonn DeShields (B.A., M.A., Ph.D Candidate at Temple University) has been in education for nearly a decade. With strong roots in the classroom, JuDonn is excited to be the Principal and a servant leader at El Centro de Estudiantes, where he has worked for six years.  He is committed to supporting communities that have been historically underserved, and his ability to marry data-driven strategies with holistic, humanist care puts him in a unique position to do so. JuDonn excels at coaching students and staff alike, challenging people to be their best while also providing strong support.  JuDonn loves travel, the Super Bowl Champion Philadelphia Eagles, photography, and silly Philly slang.  With the help of his local butcher shop, JuDonn is fast becoming a grillmaster. #TrustTheProcess

Laura House Kelly, Director of Development and Communications

Laura has a strong background in non-profit administration and management, including fundraising, organizational development and strategic planning. As an independent grant writer and fundraising consultant, Laura helps organizations identify funders, build relationships, and communicate strengths. During her 15 years of non-profit experience, she has supported growth efforts of several social service and education programs through effective prospect research, grant writing, and project management services. Laura holds a Master's Degree in Social Work from University of Michigan with additional coursework in Fundraising Principles and Board Development. Big Picture Philadelphia has been a treasured client for 5 years.

Email Laura at

Matthew Prochnow, School Design Coordinator

A native Ohioan and lifelong fan of Cleveland sports teams, Matt is acutely aware of devastating and prolonged failure.  Far from a pessimist, however, Matt believes in working hard to do well, and he has committed the last decade to the underserved children in Philadelphia, his adopted home. Matt was a founding advisor at El Centro de Estudiantes, and graduating 24 students from his advisory is his proudest professional achievement. Matt has also served in several other positions at El Centro, including Co-Principal, and now he enjoys coaching the nascent Vaux Big Picture High School with the goal of equipping young people to break the cycle of poverty in their city. Alongside the best person he knows, Matt will be raising his newborn son in the age of LeBron James.
Email Matt or find him on Twitter at @prochnowandthen.